CAREER HIGHLIGHTS
Rodney’s work is characterized by a sincere level of respect and empathy which he holds for his subjects. They feel this and respond with a level of trust – gifting him with an intimate window to their lives which is so valuable as a social documentary image maker. This compassionate style is equally evident within his documentary work.
As a Photographer and Director, Rodney Rascona creates iconic photographs for the international advertising community, and frequently utilizes his skills as an award-winning advertising photographer to help raise revenue and awareness for relief and development organizations around the globe.
Rascona’s career highlights, have included acting as Chief Photographer for Food for the Hungry (FH) a major non-governmental organization (NGO) for 20 years, Director of Photography and Senior Correspondent for The Paradigm Project, Co-Founder of HEART, a medical program that enables children in the developing world to have life-saving heart operations – running in parallel to Rodney’s advertising career.
It's these global experiences where Rodney has been invited into people's lives from desert to jungle, that enable him to produce poignant images of consequence. It's Rascona’s instinctual ability, beyond creative and technical disciplines, to create dignified images of his subjects – utilizing his human skills in portraying stories which predominantly deal with personal issues where trust, integrity and the ability to listen make all the difference – in helping creative teams bring authentic stories to life.
*Advertising Photographer - 30+ years
*Photography Fellow in Residence - The Paradigm Project
*Chief Photographer - Food for the Hungry (FH)
*Automobile Photography for Major Manufacturers
*2014 USAID-Women's Rights in Congo
*2014 Red Dirt Road - Cambodia
*2013 Philippines Typhoon Haiyan
*2010 The Haitian Earthquake
*2004 Southeast Asia Tsunami
*DADAAB - Somali/Kenya Exodus
*Ethiopian Famine Zone 5
*Ethiopian Green Famine
*Post-Genocide Rwanda-Child Head of Household
*Global Women's Health
*UNF-GACC Clean Cookstove Initiative
*Black Inside - Three Women's Voices - Kenya/India/Peru
*Al Gore 24hr Climate Change Projcect
*Peru Exhibition for GIZ - UNDP
*Amazon Tributaries - Pacallpa Peru Portraits
*Arid Lands - Northern Kenya Drought
*East Africa - Child Sponsorship + Education
*HIV/AIDS work throughout East Africa
*Pharmaceutical - Kaletra Domaestic + International
*Pharmaceutical - Taxotere International
*Rockwell Collins - Aviation