ABOUT RODNEY RASCONA
A veteran photographer and director with a career spanning three decades and 46 countries in serving the international advertising and design community, Rodney has been tasked with raising awareness to some of the 21st century’s most pressing global issues [2004 Southeast Asia Tsunami, the Haitian earthquake, the Somali/Kenya exodus, Ethiopian Famine, Post-Genocide Rwanda, Women's Rights in Congo, Philippines typhoon Haiyan, Global Women's Health], consistenlty delivering frame-by-frame impact.
Rodney has earned the trust of both client and creative, enjoying production relationships across the globe which help him provide answers and a vision...to the creatives seeking modern solutions to difficult communication problems. His images blend high level aesthetic and compassion, in the creation of photographic and cinematic portraits which drive poignant messages at the core of the human spirit.
Commercial clients include [DHL, Hyatt, Rockwell, Jaguar, AUDI, Opel, Lincoln, Abbott Labs, Sanofi-Aventis] - specializing in poignant portraits for influential NGOs [United Nations Foundation, MEDAIR, USAID, Food for the Hungry].
Notably, Rodney's documentary Black Inside, enjoyed the coveted Grand Prix-Best Corporate Film at the Deauville Green Awards in Normandy. Equally as a photographer, he was awarded - International Photographer of the Year: Deeper Perspective - by the LUCIE Foundation out of 20,000 nominations for his iconic portraits, "The Pink Door Photographs," of post earthquake survivors in Haiti.
His creative vision is the result of remarkable global experience, command of multiple disciplines and a mix of three decades worth of advertising experience, complemented with nearly two decades creating images across the developing world, to help ease the human condition where peoples lives at times...hang in the balance.
His home is in London and the United States, citizens of both countries, however you will find Rodney always at home, in the remote corners of the earth where the needs of a people command his attention to inspire, raise awareness and to build compassion for the issues of our time.